The Orchard at Hamad international airport

Mission: Motion design 2D/3D
Moment Factory project: https://momentfactory.com/products/the-orchard-at-hamad-international-airport
A creative multimedia ecosystem blends the physical and digital, elevating the passenger experience at Hamad International Airport’s latest feature: the Orchard.
For Hamad International Airport’s terminal expansion, Moment Factory was tasked with creating a comprehensive digital art signature for the airport’s Orchard, the tropical garden at the heart of this biophilic concourse.
With a digital ribbon stretching 1 kilometer across two storeys, Moment Factory aimed to amplify the sophisticated design of the concourse and unify it with the site’s spectacular natural features.
Showcasing intricate details, botanical elements and surreal graphics inspired by Qatari architecture and craftsmanship, the content capsules embody Qatar’s cultural heritage and landmarks. Each hour, every screen in the concourse synchronizes with the ribbon for a moment of magical transformation.
The digital art installation reinforces the airport’s commitment to elegance, and is tailored to attract travelers into the terminal’s unparalleled luxury retail experience